Digital Services from First Radio
First Radio has a network of radio station websites that can offer your campaign a digital element as well as the traditional on-air play out. Campaigns can have simple banner ads in a range of sizes displayed across the network linking to your website, or we can create and host microsites which allow the stations to drive listeners online to enter a competition which will provide data capture opportunities. This allows more interaction with the audience, more statistics on the campaign and the chance to get listeners details.
Microsites and banners are all hosted by our network and we can provide facilities for simple animated banners to video if required. All digital campaigns carry reporting from our ad network (click through rates, coverage and impression data) and microsites come with Google Analytics to further enhance the analysis of the campaign.
We have created competition microsites for Nutella and the COI, allowing the drive of listeners from on air to online. Each site is designed and branded for each individual campaign. Listeners are pushed online from on air to register their details, play a game or enter a competition. At the end of the campaign we supply the user data and provide Google analytics to further back up the statistics gathered.
We can create information only microsites to promote a specific product or event if you do not have a specific page on your websites to link to. This is particularly useful for last minute campaigns, where the microsite can be turned around quickly given content and branding information.
We have created a range of banner ads according to client requirements. We use flash to engage the listeners as much as possible and all banners are designed for each campaign according to branding guidelines supplied. The client has full sign off of the content of the banners so that brand uniformity is maintained across all platforms.
Click here to see some examples of our banners.